With global cannabis deregulation increasing annually, every year brings additional industry opportunities and new, creative businesses to Jamaica. The annual Scarce Festival 4/20, organized by Scarce Commodity, provides a unique platform for cannabis industry stakeholders and advocates, from Jamaica and abroad, to come together as a community, learn, experience, share and celebrate the burgeoning rebirth of this industry.

The 4000+ attendees, exhibitors, sponsors, speakers, and officials, gather to explore the huge variety of offerings from local growers, processors, innovators, nutraceutical and holistic practitioners. Attendees enjoy a full day’s immersion of experiencing, exploring, tasting and enjoying, in celebration of the newly-liberated and fast-growing world of cannabis.

The event also champions the inclusion of traditional small farmers and seeks to establish standards that help to bridge the gap between traditional growers, with their rich and long history as cultivators and herbalists, and the new marijuana industry.

woman farmer

MEET THE TEAM

Dr Andre Haughton

Dr. Andre Haughton, PhD.

Senior Lecturer in the Department of Economics at the University of the West Indies, Jamaica (UWI), member of the Private Sector of Jamaica’s Economic Policy Committee and the Inter-American Development Bank (IADB) Civil Society Consulting Group, and founder of Scarce Commodity and the Scarce Festival.

Dr Machel Emanuel

Dr. Machel Emanuel, PhD.

Principal Investigator of the Life Science Cannabis Research Group at UWI, internationally certified Organic Farm Inspector (IFOAM),and Vice Chairman of the Bureau of Standards Jamaica Cannabis Technical Committee. He oversees the Cannabis Cup competition at Scarce Fest.

Dr Kadamawe Knife

Dr. K’adamawe K’nife, PhD.

Lecturer at the Mona School of Business and Management at UWI, researcher and consultant in Strategic Planning and Sustainable Development, specializing in sustainable community development through social entrepreneurship. He is also a trained Organic Farm Inspector (JOAM) and local cannabis industry expert.